DSUK Sample Sale - Chelsea


Designer Sales UK was born at the end of the eighties, pioneering a new trend in shopping – the designer sale was born. Starting its life in Soho London to the lucky few has now grown into a fashion phenomenon. DSUK is a 21st Century shopping experience, whatever your fashion needs, DSUK has the best.

STOP PRESS! Next sample sale

DSUK SAMPLE SALE LONDON

Fri 25th, Sat 26th, Sun 27th May, THE CHELSEA OLD TOWN HALL, King's Road, CHELSEA, LONDON, SW3 5EE

ADMISSION £2/£1 Conc

VIP tickets available
Fast track into our sale on Friday 25th MAY 11am-12noon
Venue: The Chelsea Old Town Hall, King's Road,Chelsea, London, SW3 5EE

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Real People show at the ICA


“The debate after DSUK’s Real People Catwalk Show was very very interesting. Such spiritedness! Feels a lot like this is just the beginning of the conversation”.
Jessica Brinton writer Style magazine at Sunday Times
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Archive for DSUK & ICA real people show & history

Mar
01

Mad March sale!

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As the weather is brightening up then let us at DSUK bring you wonderful customers of ours plenty of gorgeous new labels to brighten up your wardrobes this Spring! We’re getting incredibly excited here in the office, as we have on board with us some great designers at fantastic prices with up to 60-90% off retail! So if you’re shopper savvy and get yourselves down to our sale at The Chelsea Old Town Hall this weekend from Friday-Sunday then you’ll be delighted with who will be joining us; there’ll be some fabulous stuff from the likes of Emma Griffiths, Italian label P.A.R.O.S.H, HACHE, Penny Black, M.O.L Knits, Kenzo and Pretty Ballerina! It’s a sale not to be missed!

 

 

Coming down after an amazing show – It was a brilliant event, if i may say so! The most important points that worked for me had to be, firstly how the models experienced the show and joint firstly how the audience received the show. I received amazing feedback from both sections which was all i could have hoped for and more. After spending a day with my models, nearly all had not been anywhere near a catwalk previously, they really shone on the night. Although most were petrified of stepping out onto the runway, did it with courage and style. Hurray for real people models! The audience were fantastic, cheering on the models at every step. Each model chose their own outfits, they were in fact chosen for their own personal style along with personality and more. I wanted to show that there is room on the runway for a more authentic take on how we present fashion. Giving the audience a feeling that this is something we can all achieve, rather than the feeling of ‘no matter what I do I will never be able to look like that’ fallacy. And guess what, a lot of the time ‘that look’ is an illusion! A lot of images we see have been airbrushed to hide every blemish, wrinkle or so called abnormality! So here lies a different take on fashion at the Real People catwalk show, this is only the beginning, watch this spaceX